About Us

New Zealand Made

Bluebird manufactures the majority of its products in its factory located in Auckland. Most major raw materials like potatoes and corn are also sourced locally from growers around New Zealand.

Fresh from paddock to pack


Plant a potato seed that's specially selected for New Zealand’s favourite potato chips.

step 1


Pick and double check it's a top quality spud - only the very best potatoes are selected to make Bluebird Potato Chips.

step 2


Deliver the potatoes to our New Zealand manufacturing plant in special trucks. Bluebird uses approximately 30,000 tonnes of potatoes each year – that's equivalent to 1,250 truckloads of spuds!

step 3


Wash, peel & slice.

step 4


Cook the potato slices in canola & sunflower oil.

step 5


Season with a sprinkle of Bluebird magic!

step 6