About Us


What type of oil do you use in Bluebird products?

We primarily use sunflower and/or canola oil for cooking our snacks.

Bluebird Thinly Cut, Delisio, Copper Kettle and Grain Waves snacks are cooked in 100% high oleic sunflower oil.

Bluebird Original Cut potato chips, Bluebird Thick Cut potato chips, Bluebird Twisties, Krispa Cool Crisps, Bluebird Poppa Jacks, Doritos, Aztec corn chips, Bluebird Rashuns, Bluebird Burger Rings and Bluebird Cheezels are all cooked in Canola oil.

Why are sunflower and canola oils "healthier oils"?

Sunflower and canola oils naturally contain at least 75% less saturated fat than other vegetable oils, such as palm. The majority of the fats in sunflower and canola oils are the “healthier” mono-unsaturated type, with only a small amount of saturated fats.

What’s the difference between saturated and unsaturated fat?

Saturated fat and unsaturated fat differ in their natural chemical structure and also their impact on health. Saturated fat is negatively associated with blood cholesterol levels and consequently dietary advice recommends managing your intake of saturated fat in the diet.1

Do Bluebird products contain trans fatty acids?

Products made by Bluebird Foods are not cooked in partially hydrogenated fats and hence contain negligible levels of trans fatty acids (ranging from zero to less than 0.4g/100g).

How much salt is there in a packet of chips?

The level of sodium or salt in a packet of chips can vary, depending on how it’s made and what seasonings are used. For example, Salt & Vinegar flavoured chips, as their name suggests, will usually contain higher amounts of salt (sodium) than other flavours.

As a guide, 400mg of sodium is equal to 1g of salt, which is about ¼ of a teaspoon.

Bluebird Foods is committed to ongoing reformulation and is an active participant in the New Zealand Heart Foundation’s HeartSAFE initiative, which outlines specific sodium reduction targets for different types of foods.

For further information on specific sodium targets, click this link

What are wholegrains?

All cereal grains are made up of 3 distinct layers: The bran, endosperm and germ. Each layer contains different nutrients and different types of grains will vary in their structure of these 3 parts.

The outer bran layer is high in fibre and certain vitamins, minerals and phytonutrients; the small inner germ is packed with essential fatty acids, minerals, vitamin E and B vitamins and more phytonutrients; and the largest portion of the grain, the endosperm, tends to be mainly carbohydrate and protein.

The word wholegrain is used when all 3 parts of the grain are present. For example, white wheat flour contains only the endosperm, whilst wholegrain wheat flour includes the bran and germ components as well as.

Due to the variety of nutrients in different portions of the grain, consuming wholegrain foods as part of a healthy balanced diet can have a positive effect on your health. For more details on wholegrains and their nutrition and health benefits, see the Grains and Legumes Nutrition Council website http://www.glnc.org.au/

Which Bluebird products contain wholegrains and/or fibre?

All Grain Waves contain more than 60% wholegrain, from corn, wheat and oats. This makes them a source of wholegrain, providing one-third of the 48g Daily Target Intake for wholegrains in every 28g serve.3

Are Bluebird products suitable for vegetarians and/or vegans?

We have a number of products that are suitable for vegans - these include Bluebird Ready Salted (Originals, Thick Cut and Thinly Cut), Delisio Sea Salt, Copper Kettle Sea Salt, Doritos Original corn chips.

We regularly review our recipes, so please call our freecall number 0800 730 123 to check the availability of our other products that are vegetarian or vegan.

Are any Bluebird products gluten free?

All of our plain salted potato and corn chips (including Bluebird Originals, Bluebird Thinly Cut, Bluebird Thick Cut, Delisio, Copper Kettle and Doritos Original), do not have gluten-containing ingredients.

We regularly review our recipes, so please call our freecall number 0800 730 123 to check the availability of our other products that contain no gluten.

Are any Bluebird products free from artificial colours?

Bluebird potato chips, Copper Kettle and Sunbites do not contain artificial colours.

Do Bluebird products use any GMO ingredients?

Bluebird Foods uses only raw materials that are specified as non-GMO and ensures that suppliers regularly confirm compliance to these specifications. All products manufactured by Bluebird Foods can be classed as non-GMO.

What is a sensible serve size for snacks?

Nutritionists recommend that a sensible serve size for snacks provides less than 600 kilojoules (143 Calories).4

Everyone has different energy requirements depending on their age and physical activity levels, as well as their general health.

All of our Bluebird packs, regardless of size, state the serve size in the nutrition information panel and the Daily Intake guide.


  1. Ministry of Health, 2015, Eating and Activity Guidelines for New Zealand Adults. Advice dependant on a person's age and gender.
  2. FSANZ (2013) Food Standards Code, Standard 1.2.7: Nutrition, Health & Related Claims.
  3. Grains & Legumes Nutrition Council (2013), http://www.glnc.org.au.
  4. NHMRC (2013) Eat for Health Educator Guide